Born in Cannes, Amaury Guichon is a French pastry chef and artist. Although he grew up in Switzerland, he started his career at Lenôtre on the French Riviera where he worked for a year before moving to Paris to handle his first role as boutique manager and head of product R&D at Hugo & Victor.

In 2013 he passed the qualifying rounds to become a contestant on the nation-wide TV reality show called “Qui Sera le Prochain Grand Pâtissier?” (Who will be the next great pastry chef?). The concept was to have talented young pastry professionals compete against each other under the mentorship of famous pastry chefs Christophe Michalak, Christophe Adam, Pierre Marcolini and Philippe Urraca. Amaury took 3rd place in the contest. After his performance on French TV Amaury was offered the opportunity to join the ranks of Jean-Philippe Patisserie, a high-end pastry company with boutiques at the Bellagio and Aria hotels in Las Vegas. 

It was in 2016 that Amaury decided to start publishing his creations on social media, notably in the form of “how to”/”behind the scenes” videos, which proved very popular, a number of them gathering several tens of millions of views. Following the success of his videos, Amaury started his own company to consult and teach classes to professionals all over the world.